Every rand tracked through to a booked job.
If your current agency is sending you a dashboard full of impressions, reach, and click-through rates, they are politely hiding the only number that pays your team: cost per booked job. The metrics that actually run an SME are cost per booked job, close rate on the quote, and revenue per channel. Anything else is decoration. Our reports cover those numbers honestly every month, and we will tell you when something is failing instead of burying the loss in averages.
What's included
Honest reporting starts with honest tracking, and most SMEs we audit are running setups that misattribute leads, double-count conversions, or miss a quarter of phone calls entirely. We fix the tracking first, then build the reports on top of clean data.
Audit the tracking stack
GA4 events, conversion tracking, call tracking, CRM sync, ad platform pixels, and consent mode setup. Most clients have at least three or four meaningful tracking issues we find on day one, and fixing those alone usually moves reported cost per booking by 15% in one direction or the other.
Build reports and dashboards
A monthly PDF for the details, a live dashboard URL for the daily check-in, and a quarterly deep-dive for the strategic decisions. Every report is tied to actual business outcomes (bookings, signed deals, revenue) rather than the vanity metrics that make agencies look busy.
Act on the data
A report nobody acts on is a waste of paper. We bring the insights to our monthly review and make specific, named calls: kill this campaign, shift this budget, fix this landing page, double the offer to this audience. Every report leads to a decision.
This is what the work produces
Transparent reporting is the foundation of the client relationships that average three and a half years for us. When an owner can see exactly what is working and exactly what is not, trust compounds, and the conversation stops being about whether marketing is worth it and becomes about how to spend the next rand.
Questions SA business owners ask before hiring us for reporting & analytics
Do you use UTM parameters?
Yes, on every link in every ad, every email, and every social post, with a consistent taxonomy so attribution flows cleanly into GA4 and your CRM. Without disciplined UTMs, attribution becomes guesswork and every monthly review becomes a debate.
Can I see my dashboard at any time?
Yes. You get a live dashboard URL on day one. It shows real-time spend, leads, and cost per booked job, and there is no login wall in the way. Share the URL with your team or your accountant and the link works for them too.
What about call tracking?
We use CallRail or an equivalent platform with conversation intelligence enabled. You see which ad, which keyword, and which landing page drove each call, and you can listen to the recording or read the transcript to hear what was asked and how your team responded.
Ready to book more consultations?
Start with a free audit. We look at your site, your ad accounts, and your Google Business Profile. You get a written read within 24 business hours. No call required to read it.
Get a free audit