Built in South Africa, for South African business.
We Own Leads is a small, focused agency working with SA SMEs on the things that actually move revenue: a website that ranks in your market, AI automation that handles the inbound your team hasn't got time for, and bespoke AI systems that replace the expensive functions inside your business at a fraction of the cost.
The person behind the work
Ty Panaino
Founder
I started We Own Leads to do for South African SMEs what most local agencies still don't do properly. The work has three sides to it. The first is a website that actually ranks in the searches your customers run, in your suburb, in your category. The second is the AI automation that picks up the inbox, the missed calls, the follow-ups, and the review requests your team never gets around to. The third, for operators ready for it, is bespoke AI systems that take expensive in-house functions out of the P&L without losing the work behind them.
Before coming home, I spent eight years in digital marketing across international energy, smart-metering and industrial brands. The systems I built and still run for ZLink, Livoltek, Hexing Group, and Evo Industries have driven 660,000+ paying customers to the businesses behind them. The work that compounds best, I learned, is the work the business owner ends up owning outright, rather than a retainer that bills every month whether or not it earned its place.
That is what We Own Leads is in South Africa. Once-off website builds from R2,500, AI automation layered on top when the inbound volume justifies it, and bespoke AI systems for operators ready to replace the cost of expensive functions with automation that does the same work at a fraction of the cost. Everything is built so you still own it the day we walk away.
How we work
No lock-in
Once-off builds are once-off. Retainers are month-to-month. You stay because the work earns its place, not because of a contract clause.
Direct access
You talk to the person doing the work. No account manager layers, no runaround, WhatsApp replies inside the day.
Full transparency
Every rand tracked. Every lead accounted for. You see exactly what you are paying for and what it produced.
Fully remote · Serving SA SMEs across all 9 provinces
Ready to talk through your build?
A focused strategy call. We figure out the fit, you walk away with a clearer view either way.
Book a strategy call