Find out why your competitors are winning the tax-season clients that should be yours.
Book 15 minutes with Ty Panaino on Google Meet. We send you a written competitor snapshot of your firm and your three nearest competitors a few hours before we speak. You keep the snapshot either way, even if we never work together.
The booking page asks for your name, email, and firm name. The snapshot lands in your inbox before we speak, and the call is 15 minutes on Google Meet. If we turn out not to be the right fit, you keep the snapshot and we part on good terms.
The competitor snapshot you get before the call
A focused written snapshot of your firm and your three nearest competitors, written so a principal can read and act on it without forwarding it to a developer or a marketing analyst. Eight sections, plain English, around eight minutes of reading. Lands in your inbox a few hours before we speak.
Where your firm stands online right now
A plain-English read on your site, your Google Business Profile, your social presence, and how easy you are to find for the queries a tax-season prospect in your suburb actually types. Sets the baseline before we put your competitors next to you.
Your three closest competitors, named
The three SA accounting practices most likely to win the prospect who Googles "accountant near me" in your suburb tomorrow. What each of them does well online, what they do badly, and one observable strength they hold over you today.
Where they are winning that you are not
Three to five concrete observations rather than opinions. Review counts, ranking gaps, page-speed differences on a real Vodacom 4G phone, conversion friction on contact paths. Each one is one sentence, easy to verify, hard to argue with.
Whether Google’s AI is recommending you or your competitors
For five tax-season queries prospects in your city actually type, we record which firms Google’s AI Overview is currently citing in the answer at the top of the page. Most SA practices we look at do not appear at all.
Where you sit on Google for the queries that matter
Your current ranking for the tax-season queries prospects actually search, side-by-side with the three named competitors above so you can see exactly where the gap is.
How easy your site makes it to contact you, vs theirs
Where your contact paths fall behind your competitors. WhatsApp tap-to-chat presence, form length, button placement, the friction between someone wanting to call you and them actually doing it.
What is costing you tax-season clients this week vs what can wait
Each gap tagged by what it is costing you right now (active leads lost), what is bleeding reputation across the year (review velocity, search visibility), and what is safe to leave until things settle. Plain-English ratings, no security-team jargon.
What we would do in your first 30 days
The priority order if you signed on, with what each step is meant to move and why. The exact how stays for the call, so we can talk through how each one applies to the size and shape of your firm.
The snapshot shows you where you stand, who is in front of you in your suburb, where they are winning, and what is costing you tax-season clients right now. The exact fix steps stay for the call, where we can talk through how each one applies to the size and shape of your firm.
Comparable competitor snapshot + strategy call work in SA
Below is what comparable diagnostic work would normally cost an SA accounting practice if you went out to a digital agency for it. We do not charge for it because the snapshot is how we filter the firms we can actually help.
Written competitor snapshot for your firm and market
Where you stand, your three closest competitors, where they are winning, and the priorities to close the gap. Sent in a brand-styled PDF to your inbox before we speak.
15-minute strategy call on Google Meet with Ty Panaino
Audit walkthrough, the two or three priorities to fix this month, and a build conversation only if you want one.
What this would normally cost in SA
What you actually pay
Only five calls per week. The cap exists so the snapshot work is good, the call is unrushed, and you get me directly rather than a junior reading from a script. Slots fill first-booked-first-called.
Snapshot prep starts as soon as you book.
SA accounting practices are losing tax-season clients to firms that look more legitimate online
When we re-anchored the agency to South Africa earlier this year, accounting and tax kept showing up as the vertical where the partner is doing the work and getting blamed for things that are not their fault. SARS deadlines slip, a payroll filing arrives late, the eFiling profile flags an old issue from a former bookkeeper, and the partner is the one fielding the call. Meanwhile the firm three suburbs over has 47 Google reviews, an AI Overview citation when someone Googles “accountant near me”, and a website that loads in under two seconds, and the prospects who used to phone you are phoning them. Most SA practices are left with a Wix site a cousin built in 2018, a Google Business Profile that has not been touched in a year, and a phone that only rings on referrals. The work to close that gap is not hard once someone runs the diagnostic, names the two or three priorities, and ships the changes inside a window the practice can actually absorb. That is what the call is for.
Fifteen minutes, three blocks.
Snapshot walkthrough (5 mins)
We open the snapshot we sent you and walk through the findings together. You ask questions, we explain what we saw, name the competitors, and why it matters for your practice specifically.
The two or three priorities (5 mins)
Out of everything in the snapshot, the two or three things worth fixing this month. Plain English, plus a short answer on why those and not the others.
Build conversation if you want one (5 mins)
If you want us to do the work, we explain the website build (R2,500 once-off, live in 72 hours including weekends, or it is free). If you would rather take the snapshot to your existing person, we send you the file and you take it from there.
The fit
Built for
- SAICA, SAIPA, IRBA registered practices, tax practitioners, bookkeeping firms operating anywhere in South Africa
- Solo practitioners through to small partnerships up to about 15 staff
- Owners or principals who pick up the phone themselves and feel the cost of a slow tax season directly
- Practices that have heard friends or competitors mention "AI search" and are not sure what it means for them
Probably not for you if
- You are a Big Four office or a 50-partner firm with an in-house marketing function
- Your practice is outside South Africa
- You already have an active SEO retainer with another agency you are happy with
- You are looking for someone to run paid ads only, with no underlying website work
Run by Ty Panaino
Eight years in digital marketing. Over 660,000 paying customers driven for the businesses I have worked with across that period. Average client retention sitting at three and a half years, which is the metric that actually matters when you are choosing a partner. We Own Leads is the South African motion of that work, focused on accounting and tax practices first while the agency builds toward a wider Tier A vertical playbook. Every call you book here is with me directly, with no account managers in between, no handoffs to a junior, and no canned script to follow.
Questions we hear from SA accounting principals
Is this really free, or is there a catch?
The call is free. The competitor snapshot we prep before the call is free. You keep the snapshot even if you decide we are not the right fit. The catch, if you want to call it that, is that we built this funnel to find SA accounting firms we can actually help, so the call has a structure: 5 minutes on what we found in your snapshot, 5 minutes on the two or three highest-priority fixes, and a 5-minute conversation about whether you want us to do those fixes for you. No high-pressure close.
How long is the call and what happens on it?
Fifteen minutes. We open the snapshot we prepared on your firm and your nearest competitors, walk you through what is moving the needle for them and what is missing on your side, and tell you what we would do about it. If you want us to handle it, we explain the build (R2,500 once-off, live in 72 hours including weekends and public holidays, or it is free). If you do not, we send you the snapshot file and you can take it to whoever you like.
What is in the competitor snapshot you prep before the call?
Where your firm stands online right now in plain English: your site, your Google Business Profile, where you appear when a prospect Googles an accountant in your suburb, and your social presence. Three of your closest competitors with what each one is doing well and badly. A short section on where they are winning that you are not, written as concrete observations rather than opinions (review counts, ranking gaps, page-speed differences, conversion friction). What customers actually see when they Google an accountant in your city, including which firms Google’s AI Overview is citing in the answer at the top of the page. A first 30-days plan of what we would do if you signed on, ordered by priority. Reading time around eight minutes. Implementation steps stay for the call so we can talk through how each one applies to the size and shape of your firm.
Do I have to be a SAICA-registered firm?
No. The funnel is built for SAICA, SAIPA, IRBA, and tax practitioners more broadly. If you are an accounting practice, a tax practitioner, a bookkeeping firm, or a hybrid advisory practice operating in South Africa, this works for you. The snapshot reads the same regardless of your accreditation body.
Will this work for a small one-person practice?
Yes. About half the SA accounting practices we see are solo or two-partner firms running on a stale Wix site from 2018. The snapshot and the build are designed for the practice size where the owner is the one taking calls, not for 50-partner firms with an in-house marketing team.
I already have a website. Why would I need this?
The snapshot will tell you. Some sites are fine and just need a Google Business Profile fix and a few schema additions. Others are slow enough that Google has demoted them and they need a real rebuild. We do not push the rebuild on people whose sites do not need one. We tell you honestly what we found.
I've had bad experiences with agencies before. How is this different?
Most accountants we talk to have one or two of these in their history: an SEO contract that turned out to be Google Ads with a markup, a website rebuild that took eight months and ended in a Wix template, or a "marketing manager" who sent monthly screenshots of vanity metrics and disappeared the moment a real question came up. The way this one is structured to avoid being the next chapter on that list: the snapshot is free and you keep it whether you sign or not, the build is one number (R2,500) and one timeline (72 hours, weekends and public holidays included, or it is free), there is no monthly retainer attached to the website, and nothing auto-renews. If we drop the ball, you stop paying and you keep what you already have. We are set up so that if we stop earning the work, we lose it.
What happens to my SARS eFiling, Xero, payroll, and domain logins?
They stay yours, in your name, every time. Your domain gets registered to you, not to our agency. Your Google Business Profile, hosting, and analytics live in accounts you already own, and we operate as a delegate or collaborator. If you decide six months in that you want to leave, you walk away with full ownership of every login and every asset, with no release fee, no ransom, and no two-week wait while we "find the credentials". This question gets its own answer because we have heard the horror story enough times from SA accounting practices that it earned one. We never wanted to be the agency on the other side of that call.
Will you spam me after the call?
One follow-up message a week later asking if you have questions about the snapshot, then nothing unless you reply. Your details go into the booking system attached to ty@weownleads.com and nowhere else. No third-party email lists. Full privacy policy is at /privacy.
Why are you focused on accountants specifically?
When we re-anchored the agency to South Africa earlier this year, accounting and tax practices kept showing up as the vertical where the gap between what is possible and what is shipping is widest. AI search is starting to send tax-season prospects to whichever firm has its house in order online, and most SA practices have not caught up. We figured we would build a real motion for one vertical at a time, and accounting was the first.
Book your free 15-minute call
The competitor snapshot lands in your inbox a few hours before we speak. Worst case, you read it once and never call us again. Best case, we fix the two or three things that are quietly costing you tax-season clients.
Book the callBooking opens in Google Calendar and the call runs on Google Meet. Snapshot prep happens on our side, with zero homework on yours before we speak.